Imagine you owned a grocery store in which roughly half the people who loaded up shopping carts suddenly left them full in the aisles and took off without buying a thing. Most merchants would consider that a crisis, but on the Web, it’s the norm.
The median abandonment rate is 40 percent for consumer-products companies and 58 percent for service companies, according to a recent survey by MarketingSherpa, a research firm.
Here are a few ways to turn abandoned shopping carts into sales:
1. Measure
2. Simplify the checkout process
3. Redesign your site
4. Follow up
5. Get up close and personalPhoto by Zela/weirdvis.