Franchise Key:
Four reasons can explain this fact:
1. A technical and commercial partnership is necessary for independent retailer faced with the power of big groups
2. The success came from the combination of a “know-how†and from the concept of the franchisor with a “company spirit†of the franchisee
3. Structures and means are more simple and less expensive than in a subsidiary because a good franchisee is self-motivated and does not have to be stimulated
4. It is a quick and growing system to cover a market because investments and skills are shared.
Source: http://www.acfranchise.com/.
