7-Eleven, Inc. comes out swinging in August with a promotion spotlighting World Wrestling Entertainment’s (WWE) 2009 SummerSlam pay-per-view mega event to be aired live Aug. 23 from the Staples Center in Los Angeles. Collector cups, contests and commercials featuring WWE Superstars and a Diva are part of the month-long campaign promoting SummerSlam, WWE’s second largest pay-per-view event of the year.
Participating 7-Eleven® stores will offer five collectible 44-ounce Super Big Gulp® cups with still and action shots of WWE Superstars John Cena®, Triple H®, Edge®, Undertaker® and WWE Diva Kelly Kelly®, as well as a Big Gulp® cup with custom WWE graphics.
The retailer’s entry into the foot-long submarine sandwich arena will be rebranded as the “SummerSlam Sub” during August and sell for less than $5 at participating stores (prices vary by geographic area). And for the month, 7-Eleven’s summer meal-deal, becomes the “3-Count” Meal Deal with a ¼ Pound Big Bite® hot dog, Big Gulp fountain drink and bag of 7-Select® chips for $2.99. Participating stores in Texas, Utah, Colorado, Arizona and the Las Vegas area will promote 3-pack of mini sandwiches called Trios for $3.99, rather than a sub sandwich.