Franchising Executive To Expand Company Infrastructure, Build Brands

Franchise Wire:

Strategic Franchising Systems, Inc., which oversees some of the nation’s leading franchise brands, including Home Helpers, Direct Link, The Growth Coach, Fresh Coat, Caring Transitions and eTopDollar, announced today it has appointed Jeff Bevis as President and Chief Operating Officer.

Bevis, who most recently served as Principal of Renaissance Franchise Consulting, Inc., will be working closely with each brand president to enhance and grow each franchise system respectively while overseeing common franchise development, information technology, finance and legal services. He will also provide support to franchisees by further developing all areas of company infrastructure.

“Jeff Bevis has over 24 years of experience in franchise and entrepreneurial environments, making him the perfect choice to provide the support services, business development and strategic planning to the various franchise brands I have founded and oversee,” said Gary Green, CEO of Strategic Franchising Systems, Inc. “Jeff will effectively communicate with the leadership teams across our brands to ensure we are sharing our best practices and are consistent in our approaches to the delivery of solutions.”

With an extensive and impressive background in the franchising industry, Bevis has proven he is an efficient and effective leader.

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