CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s, has partnered with Monster Beverage Company, a division of Hansen Natural Corporation, to offer the uber-popular Monster Energy drinks in more than 3,000 restaurants throughout the nation.
The agreement between CKE and Monster marks a quick-serve milestone – Carl’s Jr. and Hardee’s become the first major quick-serve restaurant to offer Monster as a permanent menu item.
“Talk about a perfect pairing,” said CKE Restaurants’ CEO, Andrew Puzder. “Carl’s Jr., Hardee’s and Monster are made for each other. You can’t walk down the street without seeing a young guy holding a can of Monster. Now guests can start their morning with one of our delicious breakfasts and cap it off with a can of Monster to get a head start on the day, or they can have one after their burger to keep them going. They can even grab one on the go in the drive-thru.”