Franchisee satisfaction ratings for financial services businesses have recovered and even improved their performance, with three major players in the Australian mortgage franchise sector climbing the ladder within and into the top 10. ANZ Mobile Lending, a core subsidiary of ANZ Bank, which in 2008 was assessed as the leading bank globally on the Dow Jones Sustainability Index (DJSI) for the second year in a row, moved from rank 10 to rank 7, ASX listed Mortgage Choice progressed from its position as the number 9 company to rank 4, and first time surveyed franchise company Smartline Personal Mortgage Advisers claimed the title as Australia’s new number 1 company in franchisee satisfaction as rated by topfranchise.com.au’s survey of participating Australian franchise business opportunities.
The housing and mortgage sectors are leading indicators for the greater economy. Ian Krawitz, Head of Intelligence at 10 THOUSAND FEET and founder of topfranchise.com.au, said the increase in franchisee satisfaction in the mortgage sector is an interesting indication that the Australian Federal Government’s first home owners scheme has at least stabilised the sector in the short run. “It is yet to be seen whether the government initiatives will pay off in the long run but the first home owners grant has definitely benefited mortgage providers that specialise in home loans to first home owners so far, and has improved sentiment that the middle market for home buyers will pick up as well.” Read more.