Lillians(TM), The Hippest Shoppe in Town , today announced that the company has launched two new corporate marketing initiatives to bolster brand awareness and systemwide sales – its first television commercial and gift certificates available for purchase via the Lillians Web site.

The 30-second ad, which is available for viewing on the Lillians home page at, captures the excitement and energy of the Lillians shopping experience. It is currently airing on the TLC cable network throughout Minnesota, Wisconsin, Iowa, North Dakota, Illinois, Texas and Colorado. It is scheduled to run through September of this year.

Cindy Deuser, CEO of Lillians, said, “The timing is right for this next level of franchise marketing, as the company has grown over the past four years to a critical mass of 28 shoppes in seven states making the investment in television worthwhile.”

Concerning gift certificates now available for purchase via the Lillians Web site, Deuser says this program is the result of requests from customers and shoppe owners alike.