The failing economy may leave many feeling powerless, but some enterprising locals are taking matters into their own hands—and turning to direct sales for supplemental income, flexible schedules, and the opportunity to be involved with something they really love.
The industry used to be run by quaint 1950s housewives selling Tupperware door-to-door, but direct sales has since had a very modern facelift, and the name of the game now is cocktail product parties, mega advertising campaigns, and a fun, relaxed “try then buy†policy.
According to the Direct Selling Association, direct sales accounted for over $30 billion in 2007. There are almost 15 million direct sales representatives in the country, some of which are located right here in Scotch Plains and Fanwood. And the industry is growing, as evidenced by recent coverage on Good Morning America and Fox News.
A recent survey conducted by The Pampered Chef, a direct seller of kitchen tools, revealed that nearly half of all Americans are considering taking on a second job to earn additional income. Many times they or their spouses have lost jobs or bonuses. Direct sales provides a way for them to stay afloat or help out during these tough times.
“I first started direct sales two years ago to get out of the house and get a little ‘mad money,’†commented Kathy Regan, a senior independent sales representative for Silpada jewelry, who left her position at American Express to be a stay-at-home mom in Scotch Plains. “I started selling Arbonne make-up direct and then I switched over to Silpada. I wanted to help out with a bill or two. Since then, both of my daughters need braces, my car broke down last week, and different expenses have come up. My oldest daughter goes to college in four years. I think about it, and I realize this isn’t just for mad money anymore. This is getting more serious for me. I’m hoping that I can actually make a real business for myself. Because it’s either that or I have to get a job where I won’t have the flexibility to take my kids to school.â€
Screenshot from Silpada