Springwise:

When heading out to their local watering hole for a drink, some customers prefer to serve themselves.

The TableTender system, available in Britain and the United States, is designed and built for each specific venue. There’s a tap (or several) located at each table, which allows patrons to pour at their leisure–to a point.

The system is designed to comply with drinking regulations, shutting off after dispensing around 11 pints of beer and only resuming once a waiter has checked the table.

The amount dispensed is displayed on a meter at the table, as well as recorded on the proprietor’s database to monitor sales and consumption by hour, day, month and table.

Like installation, pricing is bespoke, but for a ballpark figure: the first bar to install the system paid USD 110,000, excluding a monthly fee for maintenance and software licensing.

While the upfront costs may be steep, ease of drinks purchase combined with lower costs for wait staff could make for a profitable addition to bars seeking to stand out from the competition.

Photo by TableTap.