Don’t Keep Your Business Idea Secret


Creative Commons License photo credit: olarte.ollie

Every week I get emails from readers with questions about their businesses. When I probe them for further information, many are hesitant to describe their business idea more fully unless I agree to sign a Non Disclosure Agreement. I almost always refuse and explain that when starting a new business you should tell everyone about your idea.

There’s basically no downside to describing your business idea. Almost no one is going to drop everything and copy your idea.

If you talk to people, you’ll get suggestions for improvements and will discover flaws that you hadn’t seen before. You’ll be able to gauge people’s interest and discover competing products that you never new existed.

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