photo credit: Travis Isaacs
It is no secret that social media marketing is becoming more of a prevalent aspect to businesses today. With so many people practically living on a computer of some sort it makes sense to target these markets as much as possible to gain more traffic, clients, and profits. Below are some very helpful tips on getting the most out of your social media marketing that I read on Duct Tape Marketing.
Always amplify the content on your site and the content regarding your business that is located on other sites as well. Make sure that people know about you and where to find continuous content about your company.
Many business owners, especially those who are new to social media marketing, find themselves starring at their computer trying to figure out what to say, what to post, and what not to post. You will learn these things over time, it’s a trial and error concept. If something work’s to your benefit… do it again, if not then find something else to run with. Look at other business profiles to see what they are posting and including on their profile, that will give you a general idea for what to post on yours.
Integrate — Don’t treat your social media activity as something separate from your other marketing initiatives. Feature links to your social media profiles in your email signature, on your business cards, in your ads, and as a standard block of copy in your weekly HTML email newsletter.