In August of 2008 Jenny opened a retail space in the heart of Richmond’s fan district. Fleur fabrics offered sewing classes from the basics on up to altering your own clothes. It quickly became the mecca for Richmond’s sewing crowd and students.
It was at this time that Ninny’s Nappies was born. Jenny started out just selling the fabric needed to make cloth diapers, but she quickly realized that people would much rather buy the finish product rather than making it from scratch. Jenny’s sister had asked her to make several cloth diapers when her new baby was born. Jenny also tested some prototypes for her then 2 year old son. After she realized how easy they were to use with him she started doing some more market research, asking local parents what their needs were and what they were looking for. From this came Ninny’s Nappies, her own line of cloth diapers, which can now be found at Richmond’s Ellwood Thompson Natural Food Market. The concept of reusing and recycling is just an extensions of her families life style, they are vegetarians, they compost, recycle, and shop local. Making cloth diapers just made sense to Jenny, “its something I believe in and hope will be the norm in a few years”.
Logo from Fleur Fabrics