Ballard News Tribune:
While most people see only bland depictions of mountains or umbrellas when perusing the seemingly endless varieties of bottled waters on grocery store racks, Ballard resident Marie Nicholas saw something else: Opportunity.
With Nicholas’ Model on a Bottle, instead of a mountain, thirsty customers get musclebound and shirtless “Pro Fitness Model Hitch.” Instead of an umbrella, “Model Jayla Murray” in a black bikini stares out from the bottle.
The new business, owned and operated by Nicholas, has replaced company logos with labels full of scantily-clad models, musicians, athletes and potential celebrities — all unheard-of, but hungry for publicity.