Baskin-Robbins, America’s favorite ice cream shop, is rapidly expanding its national footprint with today’s announcement that Charleston, South Carolina is now open for franchise sales. More than 12 new stores are projected throughout Charleston and the surrounding area over the next several years.
Baskin-Robbins currently operates more than 6,000 stores in 35 countries and opened more than 600 stores globally in 2008. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins is now seeking exceptional franchisee candidates in Charleston to be part of an unprecedented growth campaign designed to increase its U.S. presence over time. Built over the last 64 years, Baskin-Robbins currently enjoys 98 percent brand awareness across the country and was named for the second consecutive year the number one ice cream and frozen dessert franchise in Entrepreneur magazine’s annual “Franchise 500” ranking.
To fuel this growth in and around Hilton Head, Baskin-Robbins is actively seeking store developers who possess strong financial backgrounds, the desire to maximize their territory’s sales and have a passion for the communities they will serve.
“As the Baskin-Robbins brand continues to develop in South Carolina, we’re excited to provide new store owners with the unique opportunity to capitalize on their territory’s potential, serve as the face of the brand in the community, as well as set the direction of the market’s growth,” said Salman Siddiqui, vice president of global business development, Baskin-Robbins.