At a time when food prices are going through the roof, Big Mac is calling you for lunch and dinner at prices that is 25 per cent less than what you paid yesterday.
Beginning today, the world’s most ubiquitous chain of quick-service restaurants is reducing the prices of its extra-value meals – McVeggie and McChicken – to Rs 85 and Rs 96. The current prices are Rs 110 and Rs 120 respectively for a meal that consists of burger, French fries and soft drinks.
While the USP of McDonald’s all over the world has always been affordability, the move is surprising even by its own standards. But Arvind Singhal, Marketing Director of McDonald’s India (North & South), says it’s designed to increase the footfalls and increase the store utilisation. “Even the company’s board was surprised and asked us whether cutting prices at this point makes sense. But we have been able to convince them,†he says.
