PR Web:

The Direct Selling Association (DSA), the national trade association of firms that manufacture and distribute goods and services sold directly to consumers, has launched its DSA InTouch enewsletter using an ecommunications platform provided by IMN. IMN is a content-driven ecommunications company that distributes weekly and monthly enewsletters on behalf of DSA to its member base of more than 265 companies. For 22 years, the DSA has provided valuable information to thousands of direct selling executives with its popular monthly newsletter. In August, the DSA unveiled its much-anticipated first issue of DSA InTouch, complete with enhanced format and features.

“It’s critical that we communicate timely information about important direct selling topics to our members. We strive to provide them with the most current and helpful information possible,” said Amy Robinson, Vice President of Communications at DSA. “IMN’s platform allows us to provide industry news, analysis and important information professionally, consistently, and with deliverability our members can count on.”

“In an effort to provide members with timely and thorough coverage of relevant issues, the DSA partnered with IMN for its comprehensive capabilities of exceptional service, performance and outstanding commitment to the industry,” said Sebastian J. Leonardi, Vice President, Direct Selling and Multichannel Markets for IMN. “Currently, many innovative direct selling companies use IMN’s ecommunication solutions such as Party Pulseâ„¢ and Net Connectâ„¢ to accelerate network growth and drive measurable impact on increased sales, recruitment, retention and lifetime customer value.”

In addition, IMN’s robust tracking and analytics provide the DSA with unprecedented visibility into member preferences and enewsletter performance. Utilizing valuable insight from readership interaction, DSA is now able to tune content to better serve the growing needs of members by analyzing their clients’ preferences.

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