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biznik.com:
The first step in any good marketing plan is to know your ideal client and their emotionally compelling problem. Whether you are marketing your services as a massage therapist, a web builder, or designer, it’s important to know how to communicate with potential clients in a way that grabs them at the gut level.
Connecting and connecting well with your clients is one of the most important steps in building your marketing campaign. When you can show your clients that you are connecting with them in an emotional way this tells them that you truly get them, their needs and their wants which will make them more apt to buy from you.
Develop a series of sentences that can be used in your marketing strategy, something that speaks to your clients rather than speaks about you and your company. Think about your favorite client, think about their life in general, and what they need the most as well as want the most. Write down little notes such as “stressed about money, stressed about bills, needs to make improvements on their home” and more.
From these notes you can create your sentence structure that will be emotionally connecting to your targeted audience. Something such as “my clients have a sense of stress between money, bills, and not being able to make ends meet. They need extra cash in order to improve their living situation.” This could be used for loan officers of mortgage companies.