Big Brands Bringing More

Hotel Interactive, Inc.:

Though they’re not giving up on standards entirely, the major brands are becoming a little more malleable with their expectations. And that’s not all the major hotel companies are doing to try to keep costs down as rates have plummeted an average 18 percent this year, according to Smith Travel Research.

By all accounts, owners are increasingly skittish about their ability to keep up with brand requirements while also paying what they perceive to be onerous fees during the worst downturn the hotel industry has faced since the early 1990s. It’s putting pressure on the major franchisors to do something, and they’re listening.

At the Real Share Hotel Investment Summit held last week in New York City, representatives from franchising companies such as Hilton, Starwood and Choice, as well as others, shared how they’re trying to alleviate franchisee pressure. Read more.

Leave a Comment

Your email address will not be published. Required fields are marked *