Finding users who will not only interact with your brand but actually help you promote it is one of the hardest jobs of any Internet marketer. Who are these users and where do you find them?
According to a new study from media research firm Interpret, LLC, the answer just might lie with Twitter.
The survey was conducted in August, 2009, and consisted of more than 9,200 Internet users. Of those respondents who use Twitter, 24 percent said they reviewed or rated products online – double the rate of those who use other social networks but not Twitter.
Twitter users also clicked on more ads or sponsored links more (20 percent vs. 9 percent) and were more likely to visit company profiles (20 percent vs. 11 percent).
Photo by Twitter.