When doing any sort of writing, especially for business, the biggest and most important goal is for you to generate as much traffic to your content as you can. Businesses won’t make money off of this content without the proper traffic reading it, following it, and spreading the word about it to their friends and family. So how does one go about spreading their content as much as they can? Below are some ideas on where to go in order to achieve this that I read about on Small Business Trends:
For the past few months, Twitter has been one of the most effective ways for many businesses to drive traffic and exposure to their content. It’s also really easy. You use the network you’ve already created on Twitter and then time tweets to come out during the periods of the day when you know your audience will be on Twitter. By using combining a strong call to action with a little bit of snark, you can even help increase the effectiveness of your tweets.
Another really great way to spread the word about your content and your upcoming content is by being a guest poster on blogs that are related to your area of business. This is a fast and easy way of reaching out to others beyond your immediate network.
What about the newsletter that your company already sends out every month, are you really using its full potential? Make the most of your newsletter by adding more information, more sales notices, and include a section in there where you mention your upcoming blogs on your website but be sure to include your website address of course.