It’s a battle of the sexes at Nielsen. On the heels of data that showed women flocking to celebrity and horoscope sites, Nielsen said that women also make up the majority of visitors to music sites.
“Whether checking on rapper Fabolous’ health scare or Alicia Keys love life, women are far more likely to be heading to music news or music listening sites than men,” Nielsen said in a blog post.
Women made up 56.1 percent of traffic to music sites in August, with 42.5 million unique visits. Many of those women were between the ages of 35 and 60, though most – or 19.2 percent were between 35 and 49, Nielsen found.
The top music site for women was AOL Music, with 11.8 million unique visitors, followed by Yahoo Music with 9.9 million, and MSN Music with 3.9 million.
Photo by AOL.