Atlanta Journal-Constitution:

Santa is getting savvy this season.

Parents who wish to have their children’s photos taken with him will have to pay a $15 service fee reports the Atlanta Journal-Constitution.

Santa’s PR person explained that the new fees are because of a high number of no-show appointments the previous year.

Of the advance fee, $10 will be applied to your picture package and/or DVD purchase. The other $5 bill “will cover website services, the appointment system and credit card fees,” according to the Website.

Photo by alcide.