Crowdsourced Cookbook


Foodie website food52 is one with an especially clear premise: 52 weeks, 52 recipe contests, and a crowdsourced cookbook to celebrate the result.

Conceived in part by former New York Times food reporter Amanda Hesser–who has also written several cookbooks in her own right–the site is now on its 13th weekly contest, this time soliciting recipes for “your best beef salad” and “your best fruit tart.”

Visitors to the site have seven days to submit their favourite recipes for each week’s category. Hesser and cofounder Merrill Stubbs then pick two finalists for each category, testing them and photographing them first; then, for 10 days the contest is opened up to voting.

Winning recipes and author bios will go into the food52 cookbook, which will be published by Harper Studio; authors will also receive a selection of supplies from Oxo, the project’s sponsor.

Runners-up and other entries, meanwhile, will be highlighted on the food52 site, where users will also have a chance to offer their opinions on the food52 cookbook’s photos, cover design and title.

Photo by food52.

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