Fast Company has an interesting story on an alternative to bottled water.

Designer Oliver Craig attempts to remedy the bottled water conundrum with the Source Project, a system that requires stores to place a Source Water Fountain outside their shops.

When consumers buy a Source Water Bottle, they are granted use of the fountains. Each time a bottle is filled, RFID sensors send a message to store vendors, who grant redeemable points for future purchases.

And since the Source Water Fountains can be found everywhere, it’s no problem that the accompanying bottle is small enough to easily fit in a handbag.

The fountains and bottles are sleek and clean-looking enough to convince bottled water devotees to switch over, but what’s the incentive for store owners to install the fountains?

Perhaps we would all be better served if city governments just ponied up the cash for more public water fountains.

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