photo credit: pedrosimoes7
Word of Mouth Marketing: How Smart Companies Get People Talking: “Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free.”
Most business owners realize that one of the best forms of advertising is word of mouth advertising, but at the same time we also know that if a person says the wrong thing about our company it can turn into the worst form of advertising by word of mouth. People, especially now a days, base their decisions on which company to do business with on what they have heard about them. Below are some of the truths behind word of mouth advertising that may help shine some light on this subject.
- Always do your best to make your customers happy, they can be your best and cheapest advertisers out there.
- Negative word of mouth advertising is actually an opportunity in disguise, listen, learn and change the negative.
- Ethics and great customer service come first ALWAYS!
- It is a great privilege and satisfaction to work at a company that people actually want to talk about.
- Be interesting or be invisible.
- Since people are already talking about you, you might as well join the conversation and add some interesting facts to the conversation.