Reuters:
Herbalife Ltd. named Edi Hienrich as senior vice president and managing director of its Europe, Middle East and African region. Hienrich, a 20-year Herbalife veteran, is responsible for all business, strategic, sales and marketing functions across the region`s 37 markets. Hienrich will be based at the EMEA regional headquarters near London.
Hienrich has extensive experience at Herbalife having held senior leadership positions in South America, Asia, and Eastern Europe. Most recently, he served the U.S. market, as vice president of sales for the general market.
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