Krispy Kreme Store Opening
photo credit: coxy

Inc.com:

Investing up front in your new employees will save a lot of time — and even customer service — from all parts of your company in the long run, and it’ll show in your sales numbers. Start today.

Training your employees sounds like it is a no brainer concept, something that everyone thinks is automatically done no matter what type of business. However, some companies do not invest the correct amount of training, if any at all, into certain employees such as salespeople. Rather, they feel it is a “comes naturally” type of job.

Take, for example, a person who is recently hired into a company as a salesperson, a few months into their job and they are caught trying to sell a product to the customer that does not exist. What do you think will happen if the customer actually bites and gets to the counter only to realize that product is not available to them? Most likely you’ve just lost a customer for life! Not good.

If employees are properly trained and continuously updated on a regular basis regarding techniques, new trends, new products being offered as well as products being discontinued and new buying behaviors that customers are showing, not only will this make their job easier but it will tremendously boost sales profits for you.