The Wall Street Journal reports that retailers are finally coming around to a concept I have long advocated: free shipping.

You don’t get charged a brick-and-mortar-store fee when you buy something in person – it’s built into the price.

Why shouldn’t online shoppers have the same experience?

Plus, the Journal says consumers are four to five times more likely to spend $5 when free shipping is offered than they are when offered an item for $2.50 that costs $2.50 to ship.

Photo by faelady .

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