Three years ago, twenty-somethings Peter Crawfurd and Michael Yang were would-be web entrepreneurs in search of a business idea writes Entrepreneur.

Their top criteria: something they could start with limited funds, and something with big potential to scale.

Avid consumers of tailored dress shirts, they decided to capitalize on their knowledge of custom-made clothing and offer men a more convenient, affordable, hands-on alternative to visiting their neighborhood tailor. The result was Hong Kong based e-retail company ShirtsMyWay, which launched in February 2009 and boasts more than 7 trillion possible designs for men’s dress shirts.

Meet one of the hottest startup trends–mass customization.

The internet is now host to countless companies selling custom-designed furniture, throw pillows, rugs, eyeglasses, T-shirts, shoes, handbags, computers, skateboards–you name it.

Technology has obviously made reaching customers from the far corners of the globe possible. But how do mass customization companies make selling one-off products profitable?

Continue Reading: “Turn Design-on-Demand Into Profits”

Photo by ShirtsMyWay.

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