Three years ago, twenty-somethings Peter Crawfurd and Michael Yang were would-be web entrepreneurs in search of a business idea writes Entrepreneur.
Their top criteria: something they could start with limited funds, and something with big potential to scale.
Avid consumers of tailored dress shirts, they decided to capitalize on their knowledge of custom-made clothing and offer men a more convenient, affordable, hands-on alternative to visiting their neighborhood tailor. The result was Hong Kong based e-retail company ShirtsMyWay, which launched in February 2009 and boasts more than 7 trillion possible designs for men’s dress shirts.
Meet one of the hottest startup trends–mass customization.
The internet is now host to countless companies selling custom-designed furniture, throw pillows, rugs, eyeglasses, T-shirts, shoes, handbags, computers, skateboards–you name it.
Technology has obviously made reaching customers from the far corners of the globe possible. But how do mass customization companies make selling one-off products profitable?
Continue Reading: “Turn Design-on-Demand Into Profits”
Photo by ShirtsMyWay.