Healthy Fast Food, Inc., the owner and franchisor of U-SWIRL® Frozen Yogurt stores, today announced that it has awarded franchise area development rights to a multi-concept franchise system operator based in Phoenix, Arizona, providing for a minimum of 18 U-SWIRL self-serve frozen yogurt stores to be opened in the Phoenix market over the next five years.

Rico Conte, Healthy Fast Food’s Vice President of Franchising, noted, “Expanding into Phoenix represents an important step in our efforts to ultimately establish U-SWIRL as the nation’s preferred destination for quality, great-tasting frozen yogurt. We’re very pleased with the brisk pace at which we are rolling out our unique self-serve concept and with the tremendous attention our profitable franchising model is winning within the food service arena.”

Continue reading this post.