Reuters is reporting that General Mills is extending an invitation to scientists, researchers, engineers, inventors and entrepreneurs around the globe to visit the company`s new innovation portal.
Visitors to the site can find opportunities to partner with General Mills on initiatives across the company`s extensive portfolio of leading consumer brands.
The new G-WIN innovation portal provides visitors with details on nearly 50 technical challenges that the company is looking to solve. Those who join the G-WIN community by registering online will receive ongoing updates about specific technical challenges that match their unique abilities and expertise.
“We are absolutely committed to changing the way we invent through connected innovation,” said Peter Erickson, senior vice president of Innovation, Technology and Quality at General Mills. “Connected innovation is very much a part of our culture. The new innovation portal, powered by inno360`s software, provides us with a wonderful tool to make the process more efficient.”
Photo by General Mills.