Bakersfield.com:
Christy Baker, a stay-at-home mom, liked the idea of buying educational games for her children, but found they were expensive and the children lost interest in them after a while.
She did some research to see if there was anyone who rented games for systems such as Leapster and Vtech, but found none. She thought, Why not me?
So she started www.smartyrents.com, a Web site that rents out games geared to children ages nine months to 10 years.
With a concept similar to Netflix, Baker and her friend Jennifer Scheidle set up their Web site about a month ago. Both Baker and Scheidle were teachers, and it was important to them that the games on the Web site be education based, not just regular video games.
Web site users buy a subscription, with packages starting at $9.99. Gift certificates are also available.
After receiving a game, the family can keep it as long as they want. If the child really likes the game, it can be purchased from the Web site.
Screenshot from Smarty Rents.com