San Diego Business Journal Online:

Carlsbad housewife-turned-entrepreneur Stacey Ross has taken the informality of a neighborhood mothers group to the Internet to build a thriving new business.

Her enterprise,, offers up a plethora of local bargains, discounts and handy tips, all targeting the market for nonworking moms with young children.

“It certainly has been a learning experience, something novel … and I haven’t stopped since I started,” she said.

Ross’ business is a case study in the exploding popularity of social networking that’s taking the Internet by storm.

Ross appeared Oct. 24 at a symposium on social networking sponsored by PR firm Nuffer Smith Tucker at San Diego State University. She was one of a number of panelists who detailed the fast-evolving social networking world in which they do business.

“It’s amazing to see what she has done,” said Bill Trumpfheller, president of Nuffer Smith Tucker, who acted as the host for the day’s presentations. “Her site has become a very helpful resource, and she’s built an entire brand in the process.”

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