Monroe News Star:
Hertzâ€™s locally owned franchise has been an anchor at the Monroe Regional Airport since 1962.
Now, for the first time since original franchisee Saul Adler established the Hertz brand here, itâ€™s expanding with a second location on Tower Drive.
â€œWe saw an opportunity in the local market,â€ owner Davis Hardy said. â€œItâ€™s something that weâ€™ve been considering for a long time, and weâ€™re excited about it.â€
Hardy said his airport location primarily serves business travelers. By tapping into the local market, he plans to attract local customers who need to rent cars while theirs are out of commission because of service or repair, as well as others.