Shoppers logged on to e-commerce sites in droves yesterday, spending at a pace that probably set a single day record. The Wall Street Journal cites a comScore report that estimates that online retail sales grew by 6 percent compared with last year, to $900 million.
But just as shoppers on Black Friday were spending less on average per person than in years pass, the Journal reports that “shoppers were chasing discounts and spreading out purchase,” which drove the average size of each sale down by 14 percent.
The article notes that Cyber Monday, a term invented by the National Retail Federation, hasn’t typically been the largest online shopping day of the year, “Yet the day’s influence has grown as more retailers try to move online shopping to earlier in the season by piling on more discounts in November.”
Photo by gotscolios.