Dicken's Village at Night
photo credit: kevindooley

SmallBizTrendsBe consistent: Whether you’re opting for a monthly, bi-monthly, or weekly newsletter, make sure you stick to a consistent publishing date so that people know when they’re coming. Your readers should know when to expect your next issue and be waiting for it. This may mean experimenting a bit to determine the frequency that your community prefers. Once a month may not be often but once a week may be too overwhelming or hard for them to keep up with.

The big holiday season is upon us whether were ready for it or not in business! It’s time to put up those decorations and send out those flyer’s with the special coupons and our biggest weapon of course the holiday newsletter. Rather than wait until the last minute, try to get a jump start on things and get them out early so people can plan accordingly and shop early.

When sending out your holiday newsletter, there are a few things that you need to remember when putting the final touches on it. The most important thing of course is to ensure that it is easily readable. Most of us feel this is a no brainer, but surprisingly there are many newsletters that are not readable. Don’t choose a dark color font on top of a dark color background, it makes everything blend in and strain the eyes.

Include a great subject line that will reach out and grab the attention of your audience. Something short and simple but engaging enough to make them want to continue reading the rest of your newsletter. Believe it or not the small things add up, so make sure that your newsletter definitely looks professional and well put together. Make your readers think that you spent a great deal of time and effort into the newsletter even if you didn’t.