A Monument To Marshmallow

Just Born, maker of the chick- and bunny-shaped marshmallow Easter treats called Peeps, is officially opening its first store devoted to well-known products, reports USA Today.

The shop, at the National Harbor development near Washington, D.C., sells 850 Peeps products, including plush toys, clothing, china and a hand-blown glass Peep.

“Our fans have asked us for years, ‘What about a store?”‘ says Kathy Bassininski, who oversaw creation of Peeps & Company stores for Just Born, based in Bethlehem, Pa.

The store is a monument to the marshmallow creations, with ultra yellow awnings, chick-shaped door handles and 3-D chick tilework behind the register. There are chick-shaped mousepads ($4.90), sweatshirts that say “DC Peeps” ($59.90), a 42-inch-tall plush Peep for $250 and the china, from 130-year-old tableware maker Lenox, for $50 to $100 per piece. The one-of-a-kind Peeps artwork on the walls is also for sale.

Photo by Associate Press.

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