Red Mango is going to expand its franchise offerings to include kiosk, co-branded and self-serve concepts, in addition to the full-service stores of retailer of frozen yogurt, fresh fruit smoothies, and probiotic iced teas.
The company said that it has taken this step in its pursuit of a strategic plan to grow the Red Mango brand even more aggressively nationwide in 2010.
Dan Kim, founder and CEO of Red Mango, said: “We are adding unprecedented flexibility to increase our market presence while ensuring the integrity of our successful brand and expanding menu. Our new store platform extensions and how we deliver our products to the market will allow us to adapt to more venues, reach more customers, secure the best brand exposure and deliver the greatest returns to our prospective franchisees and licensees. Our goal is to serve our all-natural, award-winning products to more people in more ways.”