David Eads of Johns Creek is a local Man Cave distributor for the newest home marketing incarnation targeting the last male preserve: Grilling out.

“I saw a newspaper article about it, and I said to myself, ‘That’s genius.’ Very quickly, this started into a full-time business. With the art of the Internet, in only five or six weeks I had 10 active guys selling for me in Florida, Alabama and Wisconsin,” Eads said.

“I have 800 followers on Twitter – people who ask me questions about barbecue and grilling.”

Man Cave was the idea born out by some guys grilling out, having a beer, and wondering about the marketing niche for “manly” products was there the way women’s products are so successfully marketed.

“It has been a success from the start,” Eads said.

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