Blimpie, America’s Sub Shop, Makes Kuwait Debut


Serving Americans the highest quality, deli-sliced subs for more than 45 years, Blimpie announces plans for its first location in Kuwait. In partnership with International Famous Franchises Co. (IFF), Blimpie’s parent company, Kahala, has announced it has entered into a licensee agreement aimed at opening 18 stores in Kuwait by 2014.

The first location in Kuwait is slated to open in the spring of 2010 and is expected to enjoy tremendous success as a trend towards fast, healthier food options is on the rise amongst Kuwaitis. Blimpie offers a number of sandwiches and salads that are low in calories, made to order quickly while offering the freshest ingredients. While only minor changes have been made to the Blimpie menu for the Kuwait debut, it’s expected regional flair will eventually be added to the concept in the coming year based upon customer feedback and market research. Blimpie’s strong brand heritage combined with IFF’s expertise in the Middle East market is the ideal recipe for the concept’s international success. More.

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