Dunkin’ Brands has found a new way to make nice with its franchisees.
In the new year Dunkin’, one of the most litigious major franchisers in the country, is going to start offering outsized referral bonuses to the same owners it has focused on suing.
Starting in January, Dunkin’ is offering franchisees $25,000 if they refer a new store owner who opens one to five locations — and $50,000 if they open more.
The company needs to meet certain financial targets, including new-store openings, to be on track to meet its debt payments in 2011. Private-equity firms Bain Capital, Carlyle Group and THL Partners bought Dunkin’ in a $2.4 billion leveraged buyout in 2006.
The company needs to meet certain financial targets, including new-store openings, to be on track to meet its debt payments in 2011. Private-equity firms Bain Capital, Carlyle Group and THL Partners bought Dunkin’ in a $2.4 billion leveraged buyout in 2006. Continue reading this article.
Photo: Jin Lee / Bloomberg.