Direct sales people market various product lines to co-workers, family, friends and acquaintances. Many rely on the industry’s most well-known sales and networking model: social gatherings that combine a casual party setting with a low-pressure marketing pitch.
“Basically you just invite a few friends over come to your house,†said Punta and I Gorda consultant a resident Mona Chupein, a consulor Pampered Chef, a line of cookquipment for cooking and other products equipment products.
Products like cosmetics, food and jewelry have performed well in an economic downturn because of their affordability, consultants say. And the social sales model has also played in the industry’s favor during the recession, allowing consultants to meet and greet a steady stream of potential clients.
“The party is the best way to network and get your bookings,†said Fort Myers resident Lynn Anklam, a direct sales consultant for Tastefully Simple, a line of easy-to-prepare, gourmet foods and gifts. “If you just show up for work, whether making phone calls, throwing a party or an exposure event (like setting up a booth at a mall), that helps you get new leads and referrals.â€
Since 2004, the Pampered Chef’s Ms. Chupein has traveled to nearly 200 households in Southwest Florida, performing cooking demonstrations for groups that range from a few 20-somethings at private Christmas parties to a few dozen at retirement homes. She also has a booth at the Punta Gorda Farmers Market on Saturdays.
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