Chicago Tribune:

Wendy’s is about to test coupons sent to cell phones as text messages.

Customers of the nation’s No. 3 burger chain who sign up for the promotion and provide their phone number will receive a discount by showing their mobile device to a Wendy’s cashier.

Options Media Group is running the program for Wendy’s International Inc. Options Media CEO Scott Frohman said the mobile coupon campaign will have a tryout in the Northeast before a planned rollout nationwide.