Home Of The World’s Best Margarita Announces Franchise Offering

Franchising.com:

Known as the coolest place in town throughout New England for almost 24 years, Margaritas Mexican Restaurant – for the first time – is giving entrepreneurs an opportunity to serve up the world’s best margarita. In a landmark move for the popular regional Mexican restaurant chain with 19 locations, company executives announced an expansion program that calls for multiple Area Development Franchise agreements and significantly more company-owned locations up and down the Atlantic seaboard over the next 10 years.

The first company-owned restaurant in the plan is set to open in the first quarter of 2010 in Lexington, MA. Most Margaritas Mexican Restaurants range in size from 5,200-7,500 square feet, due to the company’s specialty in doing conversions of existing restaurants which fits their concept.

Margaritas has outpaced competitors in the casual dining segment, demonstrating solid unit-level economics fueled by a $2.3 million average unit sales volume, a beverage-to-food sales ratio of 45 percent and a 21.6 percent EBITDAR, which falls into the top tier of its peers.

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