One of network marketingâ€™s most successful experts and leaders, Craig Bryson has joined executives John Wright (President) and Joseph Watson (CTO) to create a new company Optini which is focused on user centric solutions which utilizes Kynetx (www.kynetx.com) technology. Optiniâ€™s Vu Platform makes direct selling easier and more efficient with permission-based web modules that let marketers tailor the web experience for downline distributors and customers. Integrating data from multiple sources, the Optini Vu Platform gives members a personal, relevant and anticipated experience that increases the satisfaction and efficiency of commerce in the multilevel marketing (MLM) industry.
Direct selling is a $26.9B industry in the U.S. according to the Direct Selling Association (DSA). In the U.S. alone there are more than 15.1M distributors/membersâ€”yet the greatest deterrent to new participants is the need to sell face-to-face, often by pitching to a finite group of family and friends (known as a â€œwarm marketâ€). Optiniâ€™s products and services allow network marketers to use an automated system that helps them quickly create a larger warm market by facilitating selling across any web site or web-enabled device. By leveraging the places people spend time online anyway (e.g., social networking sites, search engines, etc.), Optiniâ€™s Vu Platform reduces the need to sell face-to-face and diminishes the No. 1 reason people say â€œnoâ€ to joining an MLM.
â€œThe Vu platform has the potential to revolutionize the MLM industry by opening the door for the thousands of people who have never considered direct selling before,â€ Bryson said.
Logo from Optini