New Year’s resolutions are as varied as the people who make them. Whether you vowed to find more time to spend with your family or to save money, a significant challenge is likely to be finding a way to stick to your goal.
Enter the direct selling industry, a burgeoning business sector that is helping people find the financial freedom and stability to enjoy more time for themselves. According to the latest report from the Direct Selling Association (DSA), the industry represents $29.6 billion in retail sales through 15.1 million direct selling consultants operating nationwide.
“The direct selling model allows our consultants to earn incremental money that they can use to support their family,” said John Curtis, Vice President of Communications for Scentsy, a party plan company that offers scented, wickless candles. “The new year presents the perfect opportunity for people to consider this business opportunity.”
Independent Scentsy Consultants offer a variety of scented, wickless candles in decorative ceramic warmers through a personal website and by hosting home parties. This party plan concept is a continually growing sub-segment of the direct selling industry, and currently composes 25.7 percent of all direct selling sales, according to the DSA.
“Home parties have proven to be a hit with people who are looking for unique ways to entertain family and friends,” added Curtis. “So, when our consultants host a party, it is typical for them to get additional bookings for future events. The Scentsy product line really lends itself to attracting a loyal customer base.”
Logo from Scentsy