Artfest Appoints Lawrence Castro As Senior VP Of Sports And Education

CNNMoney.com:

In a move to further fortify its executive management team, Artfest International, Inc. announced today that globally recognized sports marketing expert, Lawrence Castro, has joined Artfest and its wholly owned subsidiary, Charity Sports Distributors (CSD), as Senior Vice President of Sports and Education. In this role, Mr. Castro will lead the expansion of Artfest’s sports businesses. As a prominent figure in the sports industry, he will tap into his vast network to create a larger product portfolio, increase sales venues, and cross market across Artfest’s growing sales channels.

“Larry’s vast experience of sports marketing success is an asset to our company. He joins us at a time when our CSD subsidiary is posting double digit quarter-over-quarter revenue growth. We seek to leverage this growth into higher net profits for our company and Larry will play a key role in expanding our sales base as well as introducing new initiatives designed to further ramp revenues for our company,” stated Artfest CEO Edward Vakser.

A globally recognized public speaker and visionary in sports marketing, Mr. Castro has been interviewed by leading media outlets including NBC, CBS, ABC, PGA magazine, Parade Magazine and Golf Digest. He is a Professional Golf Fitness Association (PGFA) Master Instructor and has worked with the top 64 players in the world as well as having been the keynote speaker for the PGA of America for the past five years. Mr. Castro has also worked with numerous professional teams in the area of sports performance.

Mr. Castro’s sports marketing expertise has contributed to the success of several sports based businesses. As a spokesperson for a sports marketing company, Mr. Castro’s efforts contributed to direct marketing sales of $190 million a year for sports performance products. He has built, owned and designed high-end developments including golf resorts, and sports and entertainment facilities for companies including KKR & Co., Hyatt Hotels and Resorts, Hilton Hotels and others. As a marketing advisor to the Celebrity Player’s Tour he has raised $3.5 million for the organization. He is the founder of Golf Fitness Magazine, the Performance Lifestyle Channel, and the developer of the Fluid Strength(TM) Performance Lifestyle System(TM) training programs used by pro sports teams including the NBA.

Logo from Artfest International

Leave a Comment

Your email address will not be published. Required fields are marked *