Emerging Chain Freshii To Expand In Baltimore

Chain Leader:

Goel Management, franchisee of 12 Baja Fresh restaurants, Verizon Wireless retail stores as well as various real estate holdings, has purchased the master franchise rights for Freshii for the entire Baltimore MSA. Additionally, Goel Management owns the master franchise rights for Freshii for the Philadelphia MSA with plans to open over 30 restaurants.

The wildly successful fast casual concept is known for its modern, hip vibe and convenient, healthy and delicious meals and snacks. There are currently 16 units in Chicago and Toronto, several new restaurants currently under construction, and an additional 200 units in varying stages of development in the US (Washington, DC; Denver, Colorado; Orange County, California; Los Angeles, California; Houston, Texas; Manhattan, New York; and Philadelphia, Pennsylvania) and internationally in Canada, the United Arab Emirates and Austria.

“Freshii start up costs are half of anything else I’ve seen with similar volumes, the concept is surprisingly simple to operate with lower food and labor costs, great food, the ability to expand in traditional and non-traditional locations and I think Freshii is the perfect fit for Baltimore”, said Sumeet Goel, CEO Goel Management.

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