Furniture Today:

Harry and Charlie Roberts, who helped lay the foundation for the growth of Mattress Firm, have rejoined the leading bedding specialty retailer. Their new project: To help manage the company’s growing franchise program.

The Roberts brothers, who left the company almost a decade ago, were described by officials as savvy operators who will play a key role in the company’s growth.

Houston-based Mattress Firm currently has more than 500 stores in 38 markets.

“We are extremely excited to welcome Harry and Charlie back into the Mattress Firm fold,” said Gary Fazio, CEO of Mattress Firm. “The Roberts brothers are well known in the industry and have a tremendous amount of experience in driving growth through franchising. I am confident that their experience, combined with a unique understanding of the Mattress Firm brand, will make them extremely valuable assets to our franchise development team.”

Harry Roberts was one of the founders of Mattress Firm. Charlie joined the company a short time later.

In addition to helping manage the company’s franchise program, the Roberts brothers say they will launch a Mattress Firm franchise operation of their own. They did not disclose the location.