Dip Or Squeeze?

The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open. Now, ketchup giant H.J. Heinz Co. is unveiling the first major packaging change to the to-go condiment, reports The Associated Press.

The new design has a base that’s more like a cup for dipping, a tear-off end for squeezing, and holds three times the ketchup in a traditional packet.

The new packet is in test markets in the Midwest and Southeast and will roll out at select fast-food restaurants in the fall. Heinz is still working out prices with customers but said packets will cost a little more than regular packets.

Photo by Heinz Co..

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